01 / ABOUT THE PLACE
About this place
Served in a thoroughly chilled stainless bowl, Morioka reimen combines a crystal-clear broth with springy, chewy noodles—a signature dish at Iwate-ya that draws diners day and night. Tucked down a backstreet in Sendagaya, this dining bar focuses squarely on ingredients and beverages from Iwate Prefecture, functioning seamlessly as both a neighborhood eatery and a relaxed izakaya.
Pairing Sanriku coastal bounties with Iwate sake
Those settling in for a drink often begin with the ocean-fresh bite of Sanriku hoya (sea pineapple) sashimi, a mixed sashimi platter, or whelk combined with myoga and tart ume suisho. Warm dishes are prepared with equal care, including crisp fried Sanriku wakame seaweed, homemade rolled omelets made with eggs from Hirono in Kunohe District, and karaage fried chicken made with herb-reared Nanbu-dori chicken. The drinks lineup highlights Baeren craft ales and draft Ginga Kogen beer alongside Iwate sakes such as Akabu, Nanbu Bijin, and Asabiraki, with a three-sake tasting flight available for sampling regional profiles.
A comforting finale, from iced noodles to warm broths
After savoring small plates, the meal transitions naturally to noodles. Alongside the classic chilled Morioka reimen, the kitchen prepares brothless bibim-myeon tossed in sweet-and-spicy gochujang, rich kalbi warm noodles infused with beef broth, and lighter salt-broth noodles. Diners dropping in purely for a meal are accommodated with a 1-drink order, with rice dishes like a tuna bakudan don topped with Pacific bluefin tuna rounding out the choices.
The compact interior consists of a counter and a few tables, and pets are welcome inside. Because seats are limited, evening reservations are recommended whether you are stopping by for a quiet drink after work or sitting down to an unhurried dinner of Northern Tohoku specialties.







